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Welcome to The Clinic Boss Show podcast! This show is for Physical Therapy, Chiropractors, Dentists, and Massage therapy clinic owners who want to make more money, impact more people while having more freedom. Learn from Rick Lau, the $83/million dollar a year Physical Therapy and Chiropractic clinic owner. With over 127 successful clinics. Inside each episode, Rick shares his secrets to growing a Physical Therapy and Chiropractic clinic from $0 to $83/million per year. Plus interviews highly successful clinic owners to get them to spill the beans on their secrets to becoming the go-to clinic in their community, getting more patients, treating less while making more, and so much more.
Episodes
2 days ago
2 days ago
In this new episode, Rick sits down with Cassandra Tyagi to talk about all things related to accounting and finance for your clinic. They talk about red flags in CRA audits, available funding for startups, and what profession makes the most (chiro, PTs, ND, etc).
Cassandra is the CEO of Tyagi Group Accounting, a firm that works with healthcare practitioners on accounting, finance, and bookkeeping. Tyagi Group has grown to a team of 9, including 5 CPAs, bookkeepers and administrative staff.
In this conversation, Rick and Cassandra discuss topics such as:
- What is a solopreneur? How much do solopreneurs make?
- Which profession makes the most? (i.e Chiro, PT, ND, counsellor)
- How to let go on underperforming staff (including clinicians and front desk)
- Craziest financial disaster Cassandra has seen from bad bookkeeping
- What is a bank reconciliation? Why is it important?
- Profit & Loss Statement vs. Balance Sheet
- What is a tax deductible?
- Red Flags in CRA Audits
- Simplifying Payroll for Contractors or Employees w/ fee splits
- Funding Available for Startup or Buying a Practice
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
Wednesday Nov 13, 2024
Wednesday Nov 13, 2024
In this new episode, Rick sits down with Chris Beavers to discuss how Chris manages his $225/visit rate at his cash practice, the biggest mistakes on the first call, and why you should hire a clinician to handle new patient conversations.
Chris is the owner of Be Ready PT and founder of Virtual Refresh. His unique business model involves hiring PTs with clinical backgrounds as virtual assistants.
In this conversation, Rick and Chris discuss topics such as:
- How Chris charges $225/visit and averages $1800 for each plan of care
- Commission vs. Salary Compensation for Cash Practices
- Hiring a clinician to handle new patient conversations
- Inbound/Outbound Conversion Rates
- How he gets 50% opt-in to evaluation for Facebook Ads
- Key Sales Metrics to track
- Front Desk Roles & Compensation Rate
- Biggest Mistakes on the First Call
- Conversion Rates for Patients Using Insurance
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
Saturday Nov 09, 2024
Saturday Nov 09, 2024
In this new episode, Rick sits down with Amy Stein to talk about their experiences in the pelvic health and physical therapy community, touching on the challenges of running clinics, especially in competitive markets like New York City.
Amy Stein, DPT, is the owner of Beyond Basics Physical Therapy in New York. She has 2 locations in New York and with a team of 12. They specialize in women’s health.
In this conversation, Rick and Amy discuss topics such as:
- Running a clinic in New York: How hard is it?
- Biggest lessons learned over the years
- What Amy would do differently if she was starting over
- Pelvic floor competition in New York
- Who does Amy's social media?
- Do you pay staff to help with content?
- Professional vs Entertaining/Fun Social Media
- Top Marketing Channels to get new patients
- How to Market Pelvic Floor for Men
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
Thursday Oct 31, 2024
Thursday Oct 31, 2024
In this new episode, Rick sits down with Josh Funk to talk about all things recruitment, the lack of multi-disciplinary clinics in USA, and different strategies for email and event marketing.
Josh Funk is the owner of Rehab 2 Perform, a powerhouse with 9 locations in the US., quickly approaching eight figures. Josh has an insane recruitment funnel with a massive waitlist of physical therapists wanting to work for him.
In this conversation, Rick and Josh discuss topics such as:
- AI implementation in clinic operations
- Running a clinic in USA vs. Canada
- Running multi-disciplinary clinics in USA: Why is there a lack of them?
- Josh’s recruitment funnel - how he manages to have a long waitlist of PTS interested in working for him
- #1 mistake in job postings: a signing bonus
- What do you say when clinicians ask for more money?
- Josh’s marketing playbook - how he has over 60k+ followers on IG
- Is email marketing dead?
- Email newsletter strategy: different content buckets, number of emails/month
- Doing events using a Normatec trailer: having a TV w/ PowerPoint, forcing intimacy, providing QR codes to interact with email + brand
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
Tuesday Oct 01, 2024
Tuesday Oct 01, 2024
In this new episode, Rick sits down with Neil Trickett and Shaida Rabie to discuss how healthcare recruitment is changing and share new ways to attract talent. The focus is on moving from traditional job boards to using social media, highlighting clinic culture, and using Google for job postings. They also emphasize that practice owners need to adjust their marketing strategies to attract not just patients, but also top talent in a competitive job market.
Neil, a physical therapist and founder of Practice Promotions, uses proven marketing tools that helped grow his own PT clinic over 8 years. Now, he helps other practices attract more patients through websites, Google ads, and patient-focused content. His company sends over 3 million promotional pieces to PT practices across the country.
Shaida is a GenZ who loves all things social media. Last year, she generated over 3.7 million views and trained over 212 marketing coordinators. Shaida now runs Clinic Accelerator's social media service and helps owners free themselves from social media so they can focus on running the business.
In this conversation, Rick, Neil, and Shaida discuss topics such as:
- The mindset of GenZ hires and how they make career decisions
- Why your best front desk hires might come from your patients
- Effective social media strategies for attracting top talent
- Why clinic culture content performs best for recruitment
- How Google Jobs, SEO, and Google Ads can boost your hiring efforts
- What a high-converting "Join Our Team" page should include
- How this strategy works even in rural areas
- Real-world cost per conversion using this approach
- Why your content and paid ad strategy should focus on BOTH hiring staff AND attracting new patients
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
Tuesday Aug 27, 2024
Tuesday Aug 27, 2024
In this new episode, Rick sits down with Aaron Lebauer to discuss everything you need to know about running a cash-based practice. You’ll learn the pros and cons, what you need to be able to grow a $1M cash-based practice, and what to say on the first call.
Aaron is a business coach who helps PTs make 6 figures without relying on insurance companies. He is also the author of The CashPT Blueprint, a book dedicated to teaching others how to open their own cash-based clinics and attract patients.
In this conversation, Rick and Aaron discuss topics such as:
- Pros and Cons of Insurance-Based Practices
- Pros and Cons of Cash-Based Practices
- What is the size of a cash-based practice?
- The wrong way to do sales
- Skills needed to grow a $1M Cash-Based Practice
- What do you say on the 1st call?
- Insurance Objection: How to handle & how much will it cost?
- Best CTA on 1st call
- Top things a PT can learn from personal trainers' business
- Opening a Cash Practice: What to do in the first 100 days? How should I price and market?
- Why Aaron hates online scheduling
- Why you should implement a cash-based massage practice
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
Saturday Aug 03, 2024
Saturday Aug 03, 2024
In this new episode, Rick sits down with Kalid Yeung to talk about the pros and cons of buying a practice vs. starting one, how he runs his clinic without a website, and the #1 mistake owners make when running a business.
Kalid is the owner of Centre North Physiotherapy, a million dollar clinic. He runs a team of 8 therapists and has over 207+ Google Reviews.
In this conversation, Rick and Kalid discuss topics such as:
- Buying a practice vs. Starting one from scratch: Pros and Cons
- #1 mistake owners make when running a business
- Running a clinic without a website
- Marketing tactics to focus on other than your website
- Importance of Referrals and Word of Mouth
- How Kalid thought working 6 days/week was normal
- Importance of creating an enjoyable work environment
- What Kalid does to have fun at his clinic
- Value of time (especially if you have kids)
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
Wednesday Jul 24, 2024
Wednesday Jul 24, 2024
In this new episode, Rick sits down with Jeff Grandfield to talk about all things relating to medical leases. They discuss what the biggest mistakes are when negotiating leases, best locations for practice owners, and red flags in landlords.
Jeff is a senior lease consultant at The Lease Coach, helping tenants get the best possible deals with negotiating commercial leases for over 18+ years. He has completed over 500 consulting projects for tenants.
In this conversation, Rick and Jeff discuss topics such as:
- Impact of interest rates& remote work on commercial leasing
- Best locations for practice owners
- Medical vs retail vs Industrial vs Business Park
- Biggest costly mistakes for negotiating new lease for a startup
- Exclusive rights, signage, parking allotments on leases
- How long does it take to negotiate a lease
- Biggest mistakes for negotiating leases and renewals
- Strategies to end your lease
- Red flags in landlords
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
Friday Jul 19, 2024
Friday Jul 19, 2024
In this new episode, Rick sits down with Ben Bagge to talk about the pros and cons of cash-based vs. insurance-based PT practices, scaling a successful PT business, and effective lead generation and marketing strategies for cash patients.
Ben is a PT and owner of Pro+Kinetix Physical Therapy & Performance with 3 clinics in California. He also coaches owners that want to start a cash-based PT practice.
In this conversation, Rick and Ben discuss topics such as:
- Cash-Based vs. Insurance-Based Practices: Understanding the pros and cons of each and why cash practices often struggle to scale
- How to scale a successful PT business
- Ben reveals how his profit margin is 30% and doing $1.5M in business
- Strategies on adding services like massage & chiro
- Top 3 ways to market to a cash patient
- Lead generation for PT: what works?
- Why 90% of cash practices don’t make money
- Ben’s phone scripts that’s converting 65% of insurance patients to cash
- Content strategies on converting patients using social media
- Why you should hire a PT vs. front desk to handle new patient calls
- Why social media is crucial for GenZ hires and new patients
- Why his patient calls are 15 min vs. 5 min
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
Saturday Jul 06, 2024
Saturday Jul 06, 2024
In this new episode, Rick sits down with Rhonda Shishkin to talk about how to navigate the awkward conversations of metrics and caseload between owners and clinicians, how to get physios to cross refer to chiros, and why part timers are clinic killers.
Rhonda is the Clinical Education Lead for Clinic Accelerator and is currently mentoring over 800+ clinicians on caseload management. She brings over 20 years of physiotherapy experience from working in the highest levels of Canadian sports including Huskie Athletics, Canada Basketball, and Athletics Canada.
In this conversation, Rick and Rhonda discuss topics such as:
- Disconnect between metrics with owners and clinicians
- Metrics to talk to with your therapist: 90% utilization, 60-80% successful graduate care plans
- The difficult conversations about money and caseload
- How to bring up metrics for the first time as an owner
- What is PVA (Patient Visit Average) and how do you use it?
- How to talk to a new grad vs. senior therapist
- Why part timers are clinic killers
- How do you get a physio to cross refer to a chiro?
- Why you shouldn’t have 3 plans of care
- #1 mistake owners make when getting buy-in from their therapist to do reactivation
- What to look for in a clinic director
- How to change behaviour of a clinician
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com