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Welcome to The Clinic Boss Show podcast! This show is for Physical Therapy, Chiropractors, Dentists, and Massage therapy clinic owners who want to make more money, impact more people while having more freedom. Learn from Rick Lau, the $83/million dollar a year Physical Therapy and Chiropractic clinic owner. With over 127 successful clinics. Inside each episode, Rick shares his secrets to growing a Physical Therapy and Chiropractic clinic from $0 to $83/million per year. Plus interviews highly successful clinic owners to get them to spill the beans on their secrets to becoming the go-to clinic in their community, getting more patients, treating less while making more, and so much more.
Episodes
Friday Sep 26, 2025
Friday Sep 26, 2025
Most chiros don’t hire physios, and most physios avoid working with chiros. But what if that mindset is costing you millions? In this episode of The Clinic Boss Show, Rick Lau interviews Aaron Binstock, chiropractor and co-founder of Strive Health & Performance, who built a 35-person multi-disciplinary team that scaled from $500K in year one to over $1M by year three.
Aaron breaks down exactly why patients quit after just 3 visits, how he fixes it with treatment plans, and the real reason most new grads fail to implement them. You’ll also learn why your EMR is more than software (and how Jane helps him recruit), the top 3 money leaks killing clinic profits, and why waiting until you’re fully booked before hiring is a huge mistake.
Aaron also shares how shadowing new hires before day one changed his onboarding, why second-service bookings drive patient lifetime value, and how building a diverse, ego-free team unlocked growth that solo practices can’t replicate.
If you’re scaling to $1M or building a real clinic business, not just a caseload, this episode is your tactical playbook.
>> Free training for clinic owners: clinicowner.com
>> Follow me on IG at: @thericklau
>> Join the community: clinicaccelerator.com
>> Stop missing calls with CallHero’s advanced phone system: mycallhero.com
Chapters
(01:00) Introduction to Aaron Binstock and Strive Health
(10:05) The Importance of Treatment Planning
(16:56) Recruitment Strategies for a Successful Practice
(29:30) Mentorship and Recruitment Strategies
(38:02) Tech Stack and EMR Utilization
(46:58) Implementing Treatment Plans
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