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Welcome to The Clinic Boss Show podcast! This show is for Physical Therapy, Chiropractors, Dentists, and Massage therapy clinic owners who want to make more money, impact more people while having more freedom. Learn from Rick Lau, the $83/million dollar a year Physical Therapy and Chiropractic clinic owner. With over 127 successful clinics. Inside each episode, Rick shares his secrets to growing a Physical Therapy and Chiropractic clinic from $0 to $83/million per year. Plus interviews highly successful clinic owners to get them to spill the beans on their secrets to becoming the go-to clinic in their community, getting more patients, treating less while making more, and so much more.
Episodes
Friday Jul 19, 2024
Growing a $1.5M Cash-Based Practice with 30%+ Profits with Ben Bagge
Friday Jul 19, 2024
Friday Jul 19, 2024
In this new episode, Rick sits down with Ben Bagge to talk about the pros and cons of cash-based vs. insurance-based PT practices, scaling a successful PT business, and effective lead generation and marketing strategies for cash patients.
Ben is a PT and owner of Pro+Kinetix Physical Therapy & Performance with 3 clinics in California. He also coaches owners that want to start a cash-based PT practice.
In this conversation, Rick and Ben discuss topics such as:
- Cash-Based vs. Insurance-Based Practices: Understanding the pros and cons of each and why cash practices often struggle to scale
- How to scale a successful PT business
- Ben reveals how his profit margin is 30% and doing $1.5M in business
- Strategies on adding services like massage & chiro
- Top 3 ways to market to a cash patient
- Lead generation for PT: what works?
- Why 90% of cash practices don’t make money
- Ben’s phone scripts that’s converting 65% of insurance patients to cash
- Content strategies on converting patients using social media
- Why you should hire a PT vs. front desk to handle new patient calls
- Why social media is crucial for GenZ hires and new patients
- Why his patient calls are 15 min vs. 5 min
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