12.7K
Downloads
122
Episodes
Welcome to The Clinic Boss Show podcast! This show is for Physical Therapy, Chiropractors, Dentists, and Massage therapy clinic owners who want to make more money, impact more people while having more freedom. Learn from Rick Lau, the $83/million dollar a year Physical Therapy and Chiropractic clinic owner. With over 127 successful clinics. Inside each episode, Rick shares his secrets to growing a Physical Therapy and Chiropractic clinic from $0 to $83/million per year. Plus interviews highly successful clinic owners to get them to spill the beans on their secrets to becoming the go-to clinic in their community, getting more patients, treating less while making more, and so much more.
Episodes
Friday Jul 19, 2024
Friday Jul 19, 2024
In this new episode, Rick sits down with Ben Bagge to talk about the pros and cons of cash-based vs. insurance-based PT practices, scaling a successful PT business, and effective lead generation and marketing strategies for cash patients.
Ben is a PT and owner of Pro+Kinetix Physical Therapy & Performance with 3 clinics in California. He also coaches owners that want to start a cash-based PT practice.
In this conversation, Rick and Ben discuss topics such as:
- Cash-Based vs. Insurance-Based Practices: Understanding the pros and cons of each and why cash practices often struggle to scale
- How to scale a successful PT business
- Ben reveals how his profit margin is 30% and doing $1.5M in business
- Strategies on adding services like massage & chiro
- Top 3 ways to market to a cash patient
- Lead generation for PT: what works?
- Why 90% of cash practices don’t make money
- Ben’s phone scripts that’s converting 65% of insurance patients to cash
- Content strategies on converting patients using social media
- Why you should hire a PT vs. front desk to handle new patient calls
- Why social media is crucial for GenZ hires and new patients
- Why his patient calls are 15 min vs. 5 min
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
Saturday Jul 06, 2024
Saturday Jul 06, 2024
In this new episode, Rick sits down with Rhonda Shishkin to talk about how to navigate the awkward conversations of metrics and caseload between owners and clinicians, how to get physios to cross refer to chiros, and why part timers are clinic killers.
Rhonda is the Clinical Education Lead for Clinic Accelerator and is currently mentoring over 800+ clinicians on caseload management. She brings over 20 years of physiotherapy experience from working in the highest levels of Canadian sports including Huskie Athletics, Canada Basketball, and Athletics Canada.
In this conversation, Rick and Rhonda discuss topics such as:
- Disconnect between metrics with owners and clinicians
- Metrics to talk to with your therapist: 90% utilization, 60-80% successful graduate care plans
- The difficult conversations about money and caseload
- How to bring up metrics for the first time as an owner
- What is PVA (Patient Visit Average) and how do you use it?
- How to talk to a new grad vs. senior therapist
- Why part timers are clinic killers
- How do you get a physio to cross refer to a chiro?
- Why you shouldn’t have 3 plans of care
- #1 mistake owners make when getting buy-in from their therapist to do reactivation
- What to look for in a clinic director
- How to change behaviour of a clinician
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
Monday Jun 03, 2024
Monday Jun 03, 2024
In this new episode, Rick sits down with Katie White to talk about how she manages her 7 figure clinic with a fully remote front desk, the tasks she delegates to virtual assistants, and how Bill 36 will affect clinic owners and clinicians.
Katie White is the owner of Courtenay Massage Therapy in British Columbia, where she leads a team of 14. Her clinic has over 400+ Google reviews with a 4.9/5 rating.
In this conversation, Rick and Katie discuss topics such as:
- How Katie is open 7 days a week from 8am-8pm with 100% remote front desk
- What is Bill 36 in BC and how will it affect clinic owners and clinicians?
- Why Katie was forced to move to 100% remote front desk (her clinic wasn’t making money)
- What does your org structure looks like with remote front desk?
- CallHero vs. Ginger Desk Virtual Assistants
- Tasks delegated to virtual assistants (marketing, billing, calls, scheduling, etc)
- Patient experience with a remote front desk
- Why you should text a welcome video to new patients before first appointment
- What systems and softwares Katie uses for her front desk
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
Saturday May 04, 2024
Saturday May 04, 2024
In this new episode, Rick sits down with Nat Christadoss to talk about the lack of multi-disciplinary clinics in the US, handling the insurance reimbursement threat, and the biggest challenges of implementing chiro into your practice.
Nat is the CEO & Founder of Physical Therapy of Melissa located in Melissa, TX. His practice has a 5-star rating with over 294+ Google Reviews.
In this conversation, Rick and Nat discuss topics, such as:
- Importance of Managing your Calendar
- PT Being Coached by a Chiro - how it works
- Biggest Challenges of Implementing Chiro
- Massage Therapy & Chiro Rollout Strategy
- Why is There a Lack of Multi-Disciplinary Clinics in USA?
- What % of Cross Referrals to Expect from PT to Chiro or Massage
- Insurance Reimbursement Threat
- How does implementing massage help you protect yourself?
- How Does a Management Service Organization (MSO) Work?
- What EMR will be used to simplify building?
- Using a Licensed Massage Therapist as a Lead Gen
Follow Nat:
Instagram: https://www.instagram.com/ptofmelissa/
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
Friday May 03, 2024
Friday May 03, 2024
In this new episode, Rick sits down with Frank Benedetto to talk about why you shouldn’t solely rely on Facebook ads, AI implementation on physio, and how to use wearables to create a niche program.
Frank is a DPT and the co-founder of The HoneyBadger Project where he helps clinic owners grow their impact. He also built and sold a direct-to-consumer PT practice with 5 locations in under 5 years with his brother.
In this conversation, Rick and Frank discuss topics, such as:
- Boosting Net Profit Margins: Converting 30% to Hybrid/Remote Subscription Model
- Importance of Organic Marketing
- Bolting on Cash Revenue Streams
- AI Implementation in Physiotherapy
- Discharge Program: 20%-40% Conversions
- Private Equity/Pension Funds Pwning PT Networks
- Niche Program with Wearable Technology
- Making Time to Innovate
Follow Frank:
Instagram: https://www.instagram.com/frank_benedetto/
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
Tuesday Apr 30, 2024
Tuesday Apr 30, 2024
In this new episode, Rick sits down with Dee Bills to talk about the biggest front desk revenue leaks, dealing with patient cancellations, and calculating how much front desk you need.
Dee is a front desk expert and founder of Front Office GURU where she successfully built training systems and processes in their PT practice resulting in consistent arrivals of over 95% and a growth over 300%.
In this conversation, Rick and Dee discuss topics, such as:
- Calculating How Much Front Desk you Need - Formula
- Hiring a Part-Time vs. Full-Time Front Desk
- Online vs. Phone Booking for New Patients - what gets you the best results?
- Clinicians Booking Their Own Schedule
- Arrival Rate Drops 10 to 15%
- Scheduling Utilization: 60%
- Tracking Front Desk Metrics
- Biggest Front Desk Revenue Leaks
- Rescheduling/Cancelling Online vs. Phone Call
- How to Stop Front Desk from Feeling Overwhelmed
- Roles/Responsibilities of Front Desk Staff (check in/check out, verification, etc)
- How Dee Grew her Clinic from $750k to $2M
Follow Dee:
Instagram: https://www.instagram.com/dee.bills123/
Watch the episodes on Youtube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
Friday Apr 26, 2024
Friday Apr 26, 2024
In this new episode, Rick sits down with Chantalle Barkovich to talk about the billables of PTs vs. RMTs, how to promote cross referrals, and the best marketing practices for your clinic.
Chantalle is a massage therapist and CEO Of Kneaded Care Inc. - a multi-disciplinary clinic she built with 17 team members and over 400 Google reviews. She is also one of the coaches at Clinic Accelerator specializing in clinic culture and scoreboards.
In this conversation, Rick and Chantalle discuss topics, such as:
- Are Massage Clinics Profitable?
- Billables: RMT vs. PT
- Hiring your First PT
- Room Utilization Metrics
- How to Promote Cross Referrals
- Best Marketing Practice at your Clinic
- Why Rock Bottom is Good
- Sequence of Hires
- Our Role as CEOs
- Leadership: Operating as a Coach
Follow Chantalle:
Instagram: https://www.instagram.com/chantalle_barkovich/
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
Monday Apr 08, 2024
Monday Apr 08, 2024
In this new episode, Rick sits down with Manju Asdhir, to talk about how to choose the best clinic location, getting new patients as a startup, and the top issues she's seeing with solopreneurs.
Manju, the owner of Kawartha Care Wellness Centre, is a chiropractor who built her clinic from scratch, turned it into a multi-million-dollar practice with a team of 17, and sold it all in 8 years. Now she is one of Clinic Accelerator's business coaches working with solopreneurs and startups.
In this conversation, Rick and Manju discuss topics, such as:
- Time Management - Firefighting vs. Working on Biz
- How to Choose Clinic Location
- Getting New Patients as a Startup
- Building a Personal Brand on Social Media
- Implementing a Care/Treatment Plan
- How Manju Got 3 Offers for Her Clinic
- Recruiting PTS from Toronto to Service Rural Area
- How to Get Cross-Referrals
- Sequence of Staff Hires
Follow Manju:
Instagram: https://www.instagram.com/kawarthacare/
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
Friday Apr 05, 2024
Friday Apr 05, 2024
In this new episode, Rick sits down with Raj Suppiah to talk about the pros and cons of opening a clinic Downtown, creating stability for your employees, and how to free up time to work on your business.
Raj is a physiotherapist and co-founder of Foundation Physiotherapy & Wellness, where he grew his practice into one of Toronto's best-known brands. He was also selected as a lead medical practitioner for the Toronto 2015 Pan-Am Games.
In this conversation, Rick and Raj discuss topics, such as:
- Pros and Cons of Downtown and Suburban Clinic
- Ideal Location in Suburbs
- Lifetime Value of Downtown Client
- Ideal Downtown Toronto Patient
- Taking Risks to Stop Treating
- Freeing Up Time to Work on Business
- Marketing: SEO & Google
- Referral Sources
- Easiest Location to Open a Clinic
Follow Raj:
Instagram: https://www.instagram.com/rajsuppiah.pt/
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
Friday Mar 29, 2024
Friday Mar 29, 2024
In this new episode, Rick sits down with Meghan Walker to talk about naturopathic medicine: costs of running a ND clinic, why virtual care is key in this profession, and the difference between transformative care vs. preventative care.
Meghan, a naturopathic doctor and CEO of Entrepology Labs, has optimized the health and performance of entrepreneurs using her first-hand experience in building multiple 7-figure businesses.
In this conversation, Rick and Meghan discuss topics such as:
- Selling Her Practice During COVID-19
- Transformative Care vs. Preventative Care
- 4 Phases of Transformative Care for a Chiropractor
- Future of the Naturopathy Profession
- Costs of Running a Naturopathic Doctors Clinic
- Virtual Care: Key to Having a Profitable ND Clinic
- Growing an ND within a General PT Clinic
- Content Marketing on Instagram
- Biggest Niches in Naturopathic Medicine
- Creating your Own Branded Methodology and System
Follow Meghan:
Instagram: https://www.instagram.com/drmeghanwalker
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com