The Clinic Boss Show

How Michelle Built a 3,000 Sq Ft Pediatric Clinic and Scaled to 18 Clinicians in 3 Years

In this episode of The Clinic Boss Show, host Rick Lau sits down with Michelle Warren from Play On Pediatrics, who scaled a 3,000 sq ft pediatric clinic into a thriving 20-provider powerhouse in under three years.

Michelle shares how she and her business partner took a $350K leap before seeing their first patient, why they hired a full-time office manager before opening day, and how they filled their caseloads without spending a dollar on ads. She breaks down her grassroots doctor marketing playbook (including what to say during lunch & learns), the reason they don’t allow online booking for new patients, and how they turn social media into a global recruitment engine.

You’ll also hear Michelle’s play-by-play on how they mentor and retain top pediatric clinicians, how her front desk team drives conversions (not just admin), and how tools like CallHero, Jane, and Google Drive run the clinic like a machine.

If you’re launching a clinic, leading a team, or trying to scale without losing your culture, this is an episode you’ll want to take notes on.

>> Free training for clinic owners: clinicowner.com

>> Follow me on IG at: @thericklau

>> Join the community: clinicaccelerator.com

>> Stop missing calls with CallHero’s advanced phone system: mycallhero.com

Chapters

(01:00) Journey to Pediatric Practice Ownership

(03:57) Building a Strong Partnership

(07:00) Navigating the Challenges of Clinic Ownership

(09:58) Marketing Strategies for Growth

(13:03) Creating a Unique Clinic Environment

(16:04) Client Acquisition and Community Engagement

(19:10) Integrating Multidisciplinary Services

(29:41) Navigating Therapy Services for Children

(31:47) Triage and Initial Assessments

(33:50) Online Booking and Patient Intake

(35:32) Front Desk Operations and Training

(38:10) Hiring Strategies and Early Decisions

(40:59) Managing Growth and Staffing Challenges

(43:28) Building a Diverse Team

(46:19) Finding the Right Fit for Clinic Culture

(48:28) Attracting and Retaining Talent

(56:28) Connecting with the Community and Future Opportunities

From $15K Startup to 27 Clinics: How Shafiq Built a Multi-Million Dollar Empire

In this episode of The Clinic Boss Show, host Rick Lau sits down with Shafiq Bhanji, CEO of Athletes Care, one of Canada’s most recognized healthcare clinic brands with 27 locations and an 8-figure valuation. Shafiq shares how he launched his first clinic with just $15K and a credit card, why buying clinics often beats building from scratch, and how long it actually takes to break even. He breaks down his step-by-step process for taking over clinics without killing the culture, what’s in his tech stack (including Jane and CallHero), and how he negotiated to cut his personal lease guarantee in half.. You’ll also hear what he looks for in managing partners, how he mentors clinic directors, and what his day-to-day looks like running a company with hundreds of staff. If you’re serious about building a scalable healthcare business, this is the episode to study.

>> Free training for clinic owners: clinicowner.com

>> Follow me on IG at: @thericklau

>> Join the community: clinicaccelerator.com

>> Stop missing calls with CallHero’s advanced phone system: mycallhero.com

Chapters

(01:00) Introduction to Athletes Care

(03:45) The Journey of Starting a Clinic

(06:40) Navigating Financial Challenges

(09:29) Expanding the Business: Acquisitions vs. Startups

(11:57) Cultural Fit in Acquisitions

(14:57) Evaluating Clinic Performance

(17:42) Current Landscape of Athletes Care

(19:26) Navigating Break-Even in Business

(22:00) The Challenges of Entrepreneurship Today

(24:06) Defining Your Business Goals

(25:38) Attributes of a Good Managing Partner

(30:08) The Acquisition Process Explained

(34:17) Focus on Profit Over Revenue

(36:42) A Day in the Life of a Multi-Location Owner

Recruit Gen Z Clinicians with Social Media with Shaida

In this episode of The Clinic Boss Show, Social media strategist Shaida Rabie uncovers the game-changing recruitment strategy your clinic is probably ignoring: short-form video. Shaida has coached over 200 clinic marketing coordinators and helped generate over 4 million organic views - without paying a cent in ads.

Shaida is a GenZ who loves all things social media. Last year, she generated over 3.7 million views and trained over 212 marketing coordinators. Shaida now runs Clinic Accelerator’s social media service and helps owners free themselves from social media so they can focus on running the business.

>> Free training for clinic owners: clinicowner.com

>> Follow me on IG at: @thericklau

>> Join the community: clinicaccelerator.com

>> Stop missing calls with CallHero’s advanced phone system: mycallhero.com

Timestamps:
(00:06) Paul’s Introduction and Practicology Updates
(02:45) Who Is Shaida and Why Social Media Recruiting Matters
(06:30) How Shaida Helped Clinics Hire Using Reels
(08:10) Why Gen Z Chooses Jobs via Social Media
(11:42) Traditional Recruiting vs. Social Recruiting
(14:38) How Social Media Attracts Both Clinicians and Patients
(16:28) Who Should Run Your Social Media (Hint: Not You)
(18:02) What Good vs. Bad Social Media Looks Like
(22:11) Real Clinic Reel: 19K Views, 1 Hire
(27:34) Post on All Platforms (Yes, Even LinkedIn)
(29:22) How Applicants Respond to Reels
(32:19) Does Organic Still Work?
(34:16) Posting Frequency & Scheduling Tips
(36:08) Stories vs. Reels: What Gets More Reach
(37:38) The Biggest Social Media Mistakes Clinics Make
(42:54) Everything You Need to Be Great at Social Content
(47:04) Hashtags, Trends, and Reposting for Local Growth
(48:17) Why Reels = Massive Organic Reach
(49:58) Examples of Team Reels Anyone Can Make
(51:40) Q&A: Solo Clinic Owner Strategy
(52:51) Clinic Accelerator’s Done-For-You Social Media Service

AI, Google, and The Future of Clinic Marketing with Neil Trickett

In this new episode of The Clinic Boss Show, Rick sits down with Neil Trickett to discuss the key marketing and recruitment strategies for physical therapy clinics, emphasizing the unique challenges of multi-location practices. They discuss the evolving role of SEO, AI, and content marketing in driving patient acquisition while also highlighting innovative recruitment methods like Google Jobs and proactive hiring.

Neil, a physical therapist and founder of Practice Promotions, uses proven marketing tools that helped grow his own PT clinic over 8 years. Now, he helps other practices attract more patients through websites, Google ads, and patient-focused content. His company sends over 3 million promotional pieces to PT practices across the country.

>> Free training for clinic owners: clinicowner.com

>> Follow me on IG at: @thericklau

>> Join the community: clinicaccelerator.com

>> Stop missing calls with CallHero’s advanced phone system: mycallhero.com

Timestamps:

(00:00) Introduction to Practice Promotion and Marketing for Clinics
(02:58) Marketing Strategies for Multi-Location Clinics
(06:02) SEO Techniques for Ranking in Multiple Locations
(09:12) The Evolution of SEO and Content Marketing
(11:56) Recruitment Marketing Strategies for Clinics
(14:48) Leveraging Google Jobs for Recruitment
(17:58) Conclusion and Future of Marketing in Clinics
(23:20) Maximizing Recruitment with Google Ads
(26:41) The Power of Retargeting Ads
(28:39) Proactive Recruitment Strategies
(29:20) Leveraging AI in Marketing
(35:00) Navigating Economic Uncertainty
(42:29) Introducing the Market to Grow Strategy

From $0 to $2M in 17 Years: How Judy Sold Her Clinic for Multi Millions with Judy Fullerton

In this episode of The Clinic Boss Show, Rick Lau sits down with Judy, a former clinic owner turned coach at Clinic Accelerator, to unpack how she scaled her practice from zero to $2 million. Judy shares how she went from renting a single treatment room with no business plan to building a high-profit, systemized clinic.

Judy built a clinic in the small town of Vernon over 17 years, achieving a 26% profit margin through strong operations and a loyal patient base. She sold it for multiple millions, proving you don’t need a big city to build a highly profitable, high-value practice.

>> Free training for clinic owners: clinicowner.com

>> Follow me on IG at: @thericklau

>> Join the community: clinicaccelerator.com

>> Stop missing calls with CallHero’s advanced phone system: mycallhero.com

Timestamps:

(00:00) Introduction and Background
(05:58) The Journey of Building a Successful Clinic
(12:07) Creating a Culture of Metrics
(17:54) Understanding Patient Care and Outcomes
(25:51) Building Relationships in Leadership
(31:26) The Value of a Well-Organized Business
(39:15) Finding Purpose Beyond Profit
(49:15) Common Mistakes in Business Growth

How to Increase Profits, Reduce Cancellations and Patient Incomes with Rick Lau

In this episode of The Clinic Boss Show, Rick Lau, a serial entrepreneur and founder of CallHero, unpacks the real story behind scaling and selling a 127-location clinic empire. Rick shares how he went from buying clinics out of school to building multiple 7- and 8-figure businesses, including Clinic Accelerator and Clinic Supplies Canada.

>> Free training for clinic owners: clinicowner.com

>> Follow me on IG at: @thericklau

>> Join the community: clinicaccelerator.com

>> Stop missing calls with CallHero’s advanced phone system: mycallhero.com

Timestamps:

(00:27) Introduction to Rick Lau and His Journey
(01:57) The Evolution of Rick's Healthcare Business
(05:04) The Genesis of Call Hero
(06:58) Scaling and Exiting Healthcare Practices
(11:03) The Importance of Business Valuation
(15:11) Funding and Expansion Strategies
(20:41) Partnership Models in Practice Ownership
(23:28) Navigating Partnership Challenges
(28:34) Lessons from Failures and Hiring Practices
(32:05) Attracting Talent Through Social Media
(33:04) The Importance of Marketing for Recruitment
(34:24) The Genesis of Call Hero
(35:50) Enhancing Patient Experience with Call Hero
(37:33) Integrating Call Hero with Existing Systems
(39:55) Core Features of Call Hero
(42:08) Measuring Call Performance
(44:51) Improving Conversion Rates
(51:17) Winback Strategies for Missed Opportunities
(56:03) The Future of Communication in Clinics

$250K Lifestyle or $1M+ Business? Design the Clinic That Fits You with Manju Asdhir

In this episode of The Clinic Boss Show, Rick sits down with Manju, a chiropractor and former clinic owner, to unpack the real journey behind starting and scaling a healthcare practice. Manju shares how she built a thriving business with a $20K startup budget, overcame early struggles, navigated COVID, and ultimately created a sellable asset - while staying true to her lifestyle goals.

From $2K per month and burnout to a 7-figure exit. Manju went from exhausted associate to leading a 17-person team and selling her clinic for millions. All within 9 years. She launched just 2.5 years out of school, built a thriving solopreneur practice, then decided to go all in. She built a business that ran without her.

Whether you want a simple lifestyle clinic or a million-dollar machine, Manju proves both are possible.

>> Free training for clinic owners: clinicowner.com

>> Follow me on IG at: @thericklau

>> Join the community: clinicaccelerator.com

>> Stop missing calls with CallHero’s advanced phone system: mycallhero.com

Timestamps:

(00:37) Manju's Journey to Clinic Ownership
(04:50) Challenges Faced by New Graduates
(07:34) The Decision to Open a Practice
(15:24) Building a Community Connection
(18:20) Taking the Leap into a New Space
(21:32) Startup Costs and Initial Investments
(24:13) Revenue Growth Over the Years
(28:02) Marketing Strategies and Patient Acquisition
(32:34) Adapting During COVID-19
(39:07) Expansion and Selling the Business
(43:38) Valuing a Business: Insights on Worth
(44:40) The Benefits of Buying an Existing Practice
(47:18) Building a Lifestyle Business vs. a Million Dollar Clinic
(50:36) Understanding Your Intent: Lifestyle vs. Ambition
(54:22) Preparing for Practice Ownership: Steps to Take
(59:12) Marketing Strategies for Your First Clients

How to Recognize Red Flags, Prevent Insolvency, and Protect Your Personal Assets with Scott Terrio

In this episode of The Clinic Boss Show, Rick sits down with Scott Terrio, consumer insolvency expert and senior advisor at Hoyes Michalos, to unpack the financial crisis few clinic owners talk about: personal debt, tax traps, and business insolvency.

With over 15 years in the insolvency industry and 8,000+ client filings under his belt, Scott brings a sharp, no-BS perspective on how smart business owners end up financially ruined and what they could’ve done to prevent it. Known for his straight-shooting advice and regular appearances on BNN Bloomberg, CBC, and Moneysense, Scott breaks down the difference between bankruptcy and consumer proposals, the red flags clinic owners ignore, and how to legally protect your home and assets when things go south.

>> Free training for clinic owners: clinicowner.com

>> Follow me on IG at: @thericklau

>> Join the community: clinicaccelerator.com

>> Stop missing calls with CallHero’s advanced phone system: mycallhero.com

In this conversation, Scott and Rick dive into topics such as:

1. Avoiding Financial Ruin as a Clinic Owner

• Why Most Business Owners Wait Too Long to Call a Trustee
• The Hidden Dangers of Personally Guaranteed Leases & Loans
• How to Know When It’s Time to Shut Down Your Business

2. Bankruptcy vs. Consumer Proposal: What Every Owner Needs to Know

• How Consumer Proposals Work—and Why 90% of People Choose Them
• What an R7 Credit Rating Means for Your Future (and How to Recover)
• The 3 Factors That Decide How Much of Your Debt You Can Wipe Out

3. The Truth About Incorporation & Liability

• Why Your Corporation Doesn’t Actually Protect You from CRA
• Director Liability 101: What the Government Can (and Will) Come After
• Smart Moves to Shield Your Assets Before Trouble Hits

4. From Taxes to Insolvency: The Domino Effect Killing Small Businesses

• The Most Common Mistakes with HST and Payroll Tax
• Why Overleveraged Homeowners Are Filing in Record Numbers
• How to Spot—and Stop—a Financial Spiral Before It Starts

5. Mental Health, Money Stress & the Cost of Hanging On Too Long

• The Emotional Toll of Business Debt (And Why It’s Not Just About Money)
• What Really Happens to Your Life After a Proposal or Bankruptcy
• Why Calling a Trustee Early Could Save Your Health and Your Marriage

From Mat Leave to CEO: How This Mom Built a Thriving Clinic with Lindsey Walker

In this episode of The Clinic Boss Show, Manju sits down with Lindsey Walker, clinic owner and mom of two, to talk about the real struggles of juggling motherhood and business. Lindsey shares how she went from "never wanting to own a business" to running a thriving physiotherapy clinic—while raising two young kids. She breaks down the mindset shifts, systems, and key hires that helped her scale without burning out.

Lindsey is a physiotherapist and owner of Fulcrum Physiotherapy in Calgary, Alberta. She never planned to be a business owner, but after feeling stuck in traditional practice, she took the leap and opened her clinic in 2022 (during COVID). During her second mat leave, she hit a major fork in the road—either scale or shut it all down. She joined Clinic Accelerator, doubled her revenue in a year, expanded to a second room, and built a powerhouse team of three PTs—all while juggling life as a mom of two.

In this conversation, Manju and Lindsey discuss topics such as:

1. Leaving the 9-5 & Taking the Leap

• Why She Walked Away from a Steady Paycheck—and If She Regrets It
• Leaving Private Practice: The Best or Worst Decision?
• From Burnout to Business Owner: The Moment Everything Changed

2. The Gym-Based Clinic Model

• How She Started with Just $100 and 13 Patients Without Taking a Huge Risk
• Renting a Room vs. Owning a Clinic: Which One Makes More Sense?
• Why Only 30% of Her Patients Come from the Gym—and Why That Works

3. Growing While on Maternity Leave

• How She Kept the Business Running During Maternity Leave
• The Hardest Part of Hiring Her First Clinician—and What She’d Do Differently
• Scaling a Clinic as a Mom: What Actually Works?

4. Systems, Outsourcing & Avoiding Burnout

• Virtual Reception Changed Everything—No More Answering Calls While Feeding Her Kids
• The Slack System That Keeps Her Clinic Running Smoothly
• Why She Only Works 1.5 Days a Week and Still Doubled Revenue

5. The Mindset Shifts That Changed Everything

• Execution Over Perfection: The Key to Scaling Fast
• The Leadership Shift That Made Her Team Thrive
• "Comparison is the Thief of Joy"—How She Learned to Stay in Her Lane

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

Manju Asdhir: https://www.instagram.com/manjuasdhir/

Lindsey Walker: https://www.instagram.com/lindsey.physio/

Linkedin: https://www.linkedin.com/in/rick-lau/

Signup for the newsletter (22k+ clinic owners):
clinicowner.com

Sponsors:

Callhero: mycallhero.com

Apply to join #1 clinic owner community
clinicaccelerator.com

How Tariffs Will Impact Your Practice and How to Prepare For It

In this special episode of The Clinic Boss Show, Rick sits down with coaches in our community to break down the latest updates on tariffs, analyze how they could impact clinics across Canada, and discuss what business owners can do right now to stay ahead.

In this conversation, we discuss topics such as:

• Understanding Tariffs and Their Impact on the Healthcare Industry
• Job Losses, Inflation & Patient Spending – How tariffs could affect employment, benefits, and patient spending—and how to adapt
• Regional Impacts – What clinic owners across different provinces are seeing and expecting as tariffs take effect
• Healthcare’s Shifting Landscape – How insurance companies, funding sources, and government policies may respond
• Recruitment & Retention Challenges – How hiring, compensation, and workforce dynamics could shift in the coming months.
• Financial Strategies – Practical ways to cut costs, streamline operations, and secure long-term stability.
• Growth Opportunities in a Downturn – Why now is the time to double down on marketing, patient retention, and leadership.
• Planning Your Exit Strategy – Thinking about selling? Here’s how economic shifts could impact your clinic’s valuation.

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/

Linkedin: https://www.linkedin.com/in/rick-lau/

Signup for the newsletter (22k+ clinic owners):
clinicowner.com

Sponsors:

Callhero: mycallhero.com

Apply to join #1 clinic owner community
clinicaccelerator.com