The Clinic Boss Show

In this new episode, Rick sits down with Neil Trickett and Shaida Rabie to discuss how healthcare recruitment is changing and share new ways to attract talent. The focus is on moving from traditional job boards to using social media, highlighting clinic culture, and using Google for job postings. They also emphasize that practice owners need to adjust their marketing strategies to attract not just patients, but also top talent in a competitive job market.

Neil, a physical therapist and founder of Practice Promotions, uses proven marketing tools that helped grow his own PT clinic over 8 years. Now, he helps other practices attract more patients through websites, Google ads, and patient-focused content. His company sends over 3 million promotional pieces to PT practices across the country.

Shaida is a GenZ who loves all things social media. Last year, she generated over 3.7 million views and trained over 212 marketing coordinators. Shaida now runs Clinic Accelerator's social media service and helps owners free themselves from social media so they can focus on running the business.

In this conversation, Rick, Neil, and Shaida discuss topics such as:

• The mindset of GenZ hires and how they make career decisions
• Why your best front desk hires might come from your patients
• Effective social media strategies for attracting top talent
• Why clinic culture content performs best for recruitment
• How Google Jobs, SEO, and Google Ads can boost your hiring efforts
• What a high-converting "Join Our Team" page should include
• How this strategy works even in rural areas
• Real-world cost per conversion using this approach
• Why your content and paid ad strategy should focus on BOTH hiring staff AND attracting new patients

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

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In this new episode, Rick sits down with Aaron Lebauer to discuss everything you need to know about running a cash-based practice. You’ll learn the pros and cons, what you need to be able to grow a $1M cash-based practice, and what to say on the first call.

Aaron is a business coach who helps PTs make 6 figures without relying on insurance companies. He is also the author of The CashPT Blueprint, a book dedicated to teaching others how to open their own cash-based clinics and attract patients.

In this conversation, Rick and Aaron discuss topics such as:

• Pros and Cons of Insurance-Based Practices
• Pros and Cons of Cash-Based Practices
• What is the size of a cash-based practice?
• The wrong way to do sales
• Skills needed to grow a $1M Cash-Based Practice
• What do you say on the 1st call?
• Insurance Objection: How to handle & how much will it cost?
• Best CTA on 1st call
• Top things a PT can learn from personal trainers' business
• Opening a Cash Practice: What to do in the first 100 days? How should I price and market?
• Why Aaron hates online scheduling
• Why you should implement a cash-based massage practice

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

Follow on Instagram, new videos EVERY SINGLE DAY:
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Linkedin: https://www.linkedin.com/in/rick-lau/

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In this new episode, Rick sits down with Kalid Yeung to talk about the pros and cons of buying a practice vs. starting one, how he runs his clinic without a website, and the #1 mistake owners make when running a business.

Kalid is the owner of Centre North Physiotherapy, a million dollar clinic. He runs a team of 8 therapists and has over 207+ Google Reviews.

In this conversation, Rick and Kalid discuss topics such as:

• Buying a practice vs. Starting one from scratch: Pros and Cons
• #1 mistake owners make when running a business
• Running a clinic without a website
• Marketing tactics to focus on other than your website
• Importance of Referrals and Word of Mouth
• How Kalid thought working 6 days/week was normal
• Importance of creating an enjoyable work environment
• What Kalid does to have fun at his clinic
• Value of time (especially if you have kids)

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

Follow on Instagram, new videos EVERY SINGLE DAY:
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Linkedin: https://www.linkedin.com/in/rick-lau/

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Sponsors:

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In this new episode, Rick sits down with Jeff Grandfield to talk about all things relating to medical leases. They discuss what the biggest mistakes are when negotiating leases, best locations for practice owners, and red flags in landlords.

Jeff is a senior lease consultant at The Lease Coach, helping tenants get the best possible deals with negotiating commercial leases for over 18+ years. He has completed over 500 consulting projects for tenants.

In this conversation, Rick and Jeff discuss topics such as:

• Impact of interest rates& remote work on commercial leasing
• Best locations for practice owners
  • Medical vs retail vs Industrial vs Business Park
• Biggest costly mistakes for negotiating new lease for a startup
• Exclusive rights, signage, parking allotments on leases
• How long does it take to negotiate a lease
• Biggest mistakes for negotiating leases and renewals
• Strategies to end your lease
• Red flags in landlords

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

Follow on Instagram, new videos EVERY SINGLE DAY:
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Sponsors:

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In this new episode, Rick sits down with Ben Bagge to talk about the pros and cons of cash-based vs. insurance-based PT practices, scaling a successful PT business, and effective lead generation and marketing strategies for cash patients.

Ben is a PT and owner of Pro+Kinetix Physical Therapy & Performance with 3 clinics in California. He also coaches owners that want to start a cash-based PT practice.

In this conversation, Rick and Ben discuss topics such as:

• Cash-Based vs. Insurance-Based Practices: Understanding the pros and cons of each and why cash practices often struggle to scale
• How to scale a successful PT business
• Ben reveals how his profit margin is 30% and doing $1.5M in business
• Strategies on adding services like massage & chiro
• Top 3 ways to market to a cash patient
• Lead generation for PT: what works?
• Why 90% of cash practices don’t make money
• Ben’s phone scripts that’s converting 65% of insurance patients to cash
• Content strategies on converting patients using social media
• Why you should hire a PT vs. front desk to handle new patient calls
• Why social media is crucial for GenZ hires and new patients
• Why his patient calls are 15 min vs. 5 min

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

Follow on Instagram, new videos EVERY SINGLE DAY:
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In this new episode, Rick sits down with Rhonda Shishkin to talk about how to navigate the awkward conversations of metrics and caseload between owners and clinicians, how to get physios to cross refer to chiros, and why part timers are clinic killers.

Rhonda is the Clinical Education Lead for Clinic Accelerator and is currently mentoring over 800+ clinicians on caseload management. She brings over 20 years of physiotherapy experience from working in the highest levels of Canadian sports including Huskie Athletics, Canada Basketball, and Athletics Canada.

In this conversation, Rick and Rhonda discuss topics such as:

• Disconnect between metrics with owners and clinicians
• Metrics to talk to with your therapist: 90% utilization, 60-80% successful graduate care plans
• The difficult conversations about money and caseload
• How to bring up metrics for the first time as an owner
• What is PVA (Patient Visit Average) and how do you use it?
• How to talk to a new grad vs. senior therapist
• Why part timers are clinic killers
• How do you get a physio to cross refer to a chiro?
• Why you shouldn’t have 3 plans of care
• #1 mistake owners make when getting buy-in from their therapist to do reactivation
• What to look for in a clinic director
• How to change behaviour of a clinician

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/

Linkedin: https://www.linkedin.com/in/rick-lau/

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Sponsors:

Callhero: mycallhero.com

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In this new episode, Rick sits down with Katie White to talk about how she manages her 7 figure clinic with a fully remote front desk, the tasks she delegates to virtual assistants, and how Bill 36 will affect clinic owners and clinicians.

Katie White is the owner of Courtenay Massage Therapy in British Columbia, where she leads a team of 14. Her clinic has over 400+ Google reviews with a 4.9/5 rating.

In this conversation, Rick and Katie discuss topics such as:

• How Katie is open 7 days a week from 8am-8pm with 100% remote front desk
• What is Bill 36 in BC and how will it affect clinic owners and clinicians?
• Why Katie was forced to move to 100% remote front desk (her clinic wasn’t making money)
• What does your org structure looks like with remote front desk?
• CallHero vs. Ginger Desk Virtual Assistants
• Tasks delegated to virtual assistants (marketing, billing, calls, scheduling, etc)
• Patient experience with a remote front desk
• Why you should text a welcome video to new patients before first appointment
• What systems and softwares Katie uses for her front desk

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

Follow on Instagram, new videos EVERY SINGLE DAY:
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Sponsors:

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In this new episode, Rick sits down with Nat Christadoss to talk about the lack of multi-disciplinary clinics in the US, handling the insurance reimbursement threat, and the biggest challenges of implementing chiro into your practice.

Nat is the CEO & Founder of Physical Therapy of Melissa located in Melissa, TX. His practice has a 5-star rating with over 294+ Google Reviews.

In this conversation, Rick and Nat discuss topics, such as:

• Importance of Managing your Calendar
• PT Being Coached by a Chiro - how it works
• Biggest Challenges of Implementing Chiro
• Massage Therapy & Chiro Rollout Strategy
• Why is There a Lack of Multi-Disciplinary Clinics in USA?
• What % of Cross Referrals to Expect from PT to Chiro or Massage
• Insurance Reimbursement Threat
• How does implementing massage help you protect yourself?
• How Does a Management Service Organization (MSO) Work?
• What EMR will be used to simplify building?
• Using a Licensed Massage Therapist as a Lead Gen

Follow Nat:

Instagram: https://www.instagram.com/ptofmelissa/

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

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In this new episode, Rick sits down with Frank Benedetto to talk about why you shouldn’t solely rely on Facebook ads, AI implementation on physio, and how to use wearables to create a niche program.

Frank is a DPT and the co-founder of The HoneyBadger Project where he helps clinic owners grow their impact. He also built and sold a direct-to-consumer PT practice with 5 locations in under 5 years with his brother.

In this conversation, Rick and Frank discuss topics, such as:

• Boosting Net Profit Margins: Converting 30% to Hybrid/Remote Subscription Model
• Importance of Organic Marketing
• Bolting on Cash Revenue Streams
• AI Implementation in Physiotherapy
• Discharge Program: 20%-40% Conversions
• Private Equity/Pension Funds Pwning PT Networks
• Niche Program with Wearable Technology
• Making Time to Innovate

 

Follow Frank:
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In this new episode, Rick sits down with Dee Bills to talk about the biggest front desk revenue leaks, dealing with patient cancellations, and calculating how much front desk you need.

Dee is a front desk expert and founder of Front Office GURU where she successfully built training systems and processes in their PT practice resulting in consistent arrivals of over 95% and a growth over 300%.

In this conversation, Rick and Dee discuss topics, such as:

• Calculating How Much Front Desk you Need - Formula
• Hiring a Part-Time vs. Full-Time Front Desk
• Online vs. Phone Booking for New Patients - what gets you the best results?
• Clinicians Booking Their Own Schedule
• Arrival Rate Drops 10 to 15%
• Scheduling Utilization: 60%
• Tracking Front Desk Metrics
• Biggest Front Desk Revenue Leaks
• Rescheduling/Cancelling Online vs. Phone Call
• How to Stop Front Desk from Feeling Overwhelmed
• Roles/Responsibilities of Front Desk Staff (check in/check out, verification, etc)
• How Dee Grew her Clinic from $750k to $2M

Follow Dee:

Instagram: https://www.instagram.com/dee.bills123/

Watch the episodes on Youtube: https://www.youtube.com/c/RickLauCallHero

Follow on Instagram, new videos EVERY SINGLE DAY:
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Linkedin: https://www.linkedin.com/in/rick-lau/

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Sponsors:

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