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Welcome to The Clinic Boss Show podcast! This show is for Physical Therapy, Chiropractors, Dentists, and Massage therapy clinic owners who want to make more money, impact more people while having more freedom. Learn from Rick Lau, the $83/million dollar a year Physical Therapy and Chiropractic clinic owner. With over 127 successful clinics. Inside each episode, Rick shares his secrets to growing a Physical Therapy and Chiropractic clinic from $0 to $83/million per year. Plus interviews highly successful clinic owners to get them to spill the beans on their secrets to becoming the go-to clinic in their community, getting more patients, treating less while making more, and so much more.
Episodes
Thursday Feb 27, 2025
Thursday Feb 27, 2025
In this new episode of The Clinic Boss Show, Rick & Manju sit down with Brennan Chan to discuss his journey from being a physio to starting his own practice.
Brennan is a physiotherapist and owner of Cadence Physiotherapy & Rehab. He took the risk in starting his practice in 2023 and now runs a fully booked practice with a 5 star rating and over 70 Google reviews.
Manju, the owner of Kawartha Care Wellness Centre, is a chiropractor who built her clinic from scratch, turned it into a multi-million-dollar practice with a team of 17, and sold it all in 8 years. Now she is one of Clinic Accelerator’s coaches working directly with solopreneurs and startups.
In this conversation, Rick, Brennan, and Manju discuss topics such as:
1. Making the Decision to Open a Clinic
- The Exact Moment He Had to Leave & Open His Own Practice
- 50% of Earnings Gone to the Clinic Owner?!
2. Financing & Setting Up the Clinic
- Bought the Clinic Space Instead of Renting—Smart or Risky?
- How to Get a Business Loan (Even If You’ve Never Owned a Clinic Before)
- 500 Sq. Ft. Clinic? Why Starting Small Was the Smartest Move
- $70K in Renovations & Equipment? The Unexpected Costs of Setting Up a Clinic’
3. The First Few Months: Getting Patients & Managing Costs
- The First Few Months: Getting New Patients. What Worked?
- How to Keep Your Monthly Expenses Low?
- How to Get a 3-Week Waitlist by Booking the Entire Full Treatment Plan Upfront?
4. Hiring & Growth
- When to Hire Your First Clinician?
- Why Run a Small Solopreneur Practice Instead of a Big Clinic?
5. Running a Lean, Low Cost Practice
- How Do You Use Your Virtual Assistant? How Do You Manage Them and Communicate?
6. Money & Lessons Learned
- How Much to Save Before Quitting? The 6-Month Rule for Solopreneurs
- How Long Does It Take to Break Even & Start Making a Profit?
- From Steady Paycheck to Business Owner: How to Handle Unpredictable Income
- Biggest Regrets & Lessons After 2 Years of Running a Clinic
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Manju Asdhir: https://www.instagram.com/manjuasdhir/
Brennan Chan: https://cadencephysiorehab.ca/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
Sunday Feb 16, 2025
Sunday Feb 16, 2025
In this new episode of The Clinic Boss Show, Rick and Darryl sit down with Carys Jones to discuss all things HR. From the rise of “claims culture” and employee lawsuits to the hidden dangers of misclassifying independent contractors, this episode is packed with essential legal and HR insights for clinic owners.
Carys is a Business Development Partner for Peninsula Canada, a dedicated HR and health & safety consultancy serving over 6,500 Canadian small/medium-sized businesses 24/7. She is responsible for securing and managing businesses in the small to midsized market sector by identifying gaps in HR and health & safety programs, and providing tailored solutions.
Darryl Yardley has recruited and mentored over 250+ students and new grads on how to be successful with patient engagement. HE also has opened and designed dozens of floor plans for his PT clinics as well as startups to optimize the patient experience while getting the most revenue per square footage out of the clinics.
In this conversation, Rick, Carys, and Darryl discuss topics such as:
- What “claims culture” is & why more employees are suing their employers
- Why toxic employees spread fast & how to fire them before they do damage
- What makes an independent contractor legally an employee & how to avoid misclassification
- How misclassification leads to massive legal & tax bills (and how to protect yourself)
- Why firing an independent contractor can backfire & how to avoid a lawsuit
- How to terminate staff or independent contractors the right way
- Why withholding wages is illegal & what you should do instead
- How discrimination & harassment claims are on the rise & what clinic owners must know
- Why mishandling mental health leave can lead to lawsuits & how to prevent it
- How to eliminate bad behavior from independent contractors
- Why you should stop giving annual raises & start using performance-based bonuses instead
- Why you need to address conflict when it happens and document
- Why poor HR documentation leads to legal trouble & how to fix it (employee contracts, handbooks, performance reviews, offboarding)
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Darryl Yardley: https://www.instagram.com/darrylyardley
Carys Jones: https://www.instagram.com/carysjonessss/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
Sunday Feb 09, 2025
Sunday Feb 09, 2025
In this new episode of The Clinic Boss Show, Rick sits down with Terry Davison to discuss the evolution of EMRs, AI replacing front desks, and how practitioners are stealing patient databases to start their own clinic.
Terry is the Founder and President of Juvonno, a clinic management and EMR software. Juvonno is an all-in-one EMR solution that gives allied health professionals an easier way to manage their schedule, online booking, charting, billing, communication, and reports, from one flexible platform.
In this conversation, Rick and Terry discuss topics such as:
- What are multi-location clinics looking for in software?
- Practitioners stealing patient databases to start their own clinics—what NOT to do.
- The future of AI in clinics: Charts, outcome reporting, AI agents, robots, kiosks, and replacing front desks.
- Why profit margins are decreasing—and what you can do to fix it.
- USA vs. Canada: The key differences between practice owners in both countries.
- What trends are showing up across 2,200 users?
- Online booking now requires credit cards.
- The rise of new clinic openings - why and what this means?
- The rise of solopreneurs and building profitable lifestyle businesses.
- The consolidation wave: Why big players are buying unprofitable $500K clinics.
- Top 3 biggest mistakes clinic owners are making with their software right now.
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Terry Davison:
Website: juvonno.com
Email: terry@juvonno.com
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
Tuesday Jan 14, 2025
Tuesday Jan 14, 2025
In this new episode of The Clinic Boss Show, Rick sits down with Kecia Barr, the Marketing Director at First Settlement Physical Therapy (FSPT), a 48-location powerhouse in Ohio and West Virginia.
Kecia discusses how 80% of their new patient evaluations come from doctor marketing and shares her proven strategies for building and maintaining strong referral relationships. Whether you’re managing one clinic or many, these actionable tactics will help you master doctor marketing and grow your practice.
In this conversation, Rick and Kecia discuss topics such as:
- How to manage marketing for 48 locations
- Doctor Marketing: The backbone of new patient growth
- How to build rapport with gatekeepers
- Getting Referral Coordinator’s Contact information
- Building relationships without being salesy
- Top questions and strategies for referral success
- Communication and follow-up rhythm
- Tracking and metrics for Doctor marketing
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
Thursday Jan 09, 2025
Thursday Jan 09, 2025
In this new episode, Rick sits down with Manju & Darryl to discuss Rick’s latest experience at his dentist appointment. He saw a dentist 3 times in a week, spent over 1K, and left with giving a Google review and booking 4 more visits.
Darryl has recruited and mentored over 250+ students and new grads on how to be successful with patient engagement. He also has opened and designed dozens of floor plans for his PT clinics as well as startups to optimize the patient experience while getting the most revenue per square footage out of the clinics.
Manju the owner of Kawartha Care Wellness Centre is a chiropractor who built her clinic from scratch, turned it into a multi-million-dollar practice, and sold it all in 8 years. Now she is one of Clinic Accelerator's business coaches working with solopreneurs and startups.
In this conversation, Rick, Darryl and Manju discuss topics such as:
- Ricks share his story on how he saw a dentist 3 times in a week, spent over 1K, and left with giving a google review and booking 4 more visits
- Lessons from dentists on booking care plans
- Give patients a quick win: show before and after results at first appointment
- Why you should discuss the consequences of not getting treatment or following the care plan
- Use the “Grandma Approach” to personally guide patients to book their full care plan
- How to get your team to start implementing these patient experience hacks and using care plans
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
Tuesday Nov 19, 2024
Tuesday Nov 19, 2024
In this new episode, Rick sits down with Cassandra Tyagi to talk about all things related to accounting and finance for your clinic. They talk about red flags in CRA audits, available funding for startups, and what profession makes the most (chiro, PTs, ND, etc).
Cassandra is the CEO of Tyagi Group Accounting, a firm that works with healthcare practitioners on accounting, finance, and bookkeeping. Tyagi Group has grown to a team of 9, including 5 CPAs, bookkeepers and administrative staff.
In this conversation, Rick and Cassandra discuss topics such as:
- What is a solopreneur? How much do solopreneurs make?
- Which profession makes the most? (i.e Chiro, PT, ND, counsellor)
- How to let go on underperforming staff (including clinicians and front desk)
- Craziest financial disaster Cassandra has seen from bad bookkeeping
- What is a bank reconciliation? Why is it important?
- Profit & Loss Statement vs. Balance Sheet
- What is a tax deductible?
- Red Flags in CRA Audits
- Simplifying Payroll for Contractors or Employees w/ fee splits
- Funding Available for Startup or Buying a Practice
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
Wednesday Nov 13, 2024
Wednesday Nov 13, 2024
In this new episode, Rick sits down with Chris Beavers to discuss how Chris manages his $225/visit rate at his cash practice, the biggest mistakes on the first call, and why you should hire a clinician to handle new patient conversations.
Chris is the owner of Be Ready PT and founder of Virtual Refresh. His unique business model involves hiring PTs with clinical backgrounds as virtual assistants.
In this conversation, Rick and Chris discuss topics such as:
- How Chris charges $225/visit and averages $1800 for each plan of care
- Commission vs. Salary Compensation for Cash Practices
- Hiring a clinician to handle new patient conversations
- Inbound/Outbound Conversion Rates
- How he gets 50% opt-in to evaluation for Facebook Ads
- Key Sales Metrics to track
- Front Desk Roles & Compensation Rate
- Biggest Mistakes on the First Call
- Conversion Rates for Patients Using Insurance
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
Saturday Nov 09, 2024
Saturday Nov 09, 2024
In this new episode, Rick sits down with Amy Stein to talk about their experiences in the pelvic health and physical therapy community, touching on the challenges of running clinics, especially in competitive markets like New York City.
Amy Stein, DPT, is the owner of Beyond Basics Physical Therapy in New York. She has 2 locations in New York and with a team of 12. They specialize in women’s health.
In this conversation, Rick and Amy discuss topics such as:
- Running a clinic in New York: How hard is it?
- Biggest lessons learned over the years
- What Amy would do differently if she was starting over
- Pelvic floor competition in New York
- Who does Amy's social media?
- Do you pay staff to help with content?
- Professional vs Entertaining/Fun Social Media
- Top Marketing Channels to get new patients
- How to Market Pelvic Floor for Men
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
Thursday Oct 31, 2024
Thursday Oct 31, 2024
In this new episode, Rick sits down with Josh Funk to talk about all things recruitment, the lack of multi-disciplinary clinics in USA, and different strategies for email and event marketing.
Josh Funk is the owner of Rehab 2 Perform, a powerhouse with 9 locations in the US., quickly approaching eight figures. Josh has an insane recruitment funnel with a massive waitlist of physical therapists wanting to work for him.
In this conversation, Rick and Josh discuss topics such as:
- AI implementation in clinic operations
- Running a clinic in USA vs. Canada
- Running multi-disciplinary clinics in USA: Why is there a lack of them?
- Josh’s recruitment funnel - how he manages to have a long waitlist of PTS interested in working for him
- #1 mistake in job postings: a signing bonus
- What do you say when clinicians ask for more money?
- Josh’s marketing playbook - how he has over 60k+ followers on IG
- Is email marketing dead?
- Email newsletter strategy: different content buckets, number of emails/month
- Doing events using a Normatec trailer: having a TV w/ PowerPoint, forcing intimacy, providing QR codes to interact with email + brand
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
Tuesday Oct 01, 2024
Tuesday Oct 01, 2024
In this new episode, Rick sits down with Neil Trickett and Shaida Rabie to discuss how healthcare recruitment is changing and share new ways to attract talent. The focus is on moving from traditional job boards to using social media, highlighting clinic culture, and using Google for job postings. They also emphasize that practice owners need to adjust their marketing strategies to attract not just patients, but also top talent in a competitive job market.
Neil, a physical therapist and founder of Practice Promotions, uses proven marketing tools that helped grow his own PT clinic over 8 years. Now, he helps other practices attract more patients through websites, Google ads, and patient-focused content. His company sends over 3 million promotional pieces to PT practices across the country.
Shaida is a GenZ who loves all things social media. Last year, she generated over 3.7 million views and trained over 212 marketing coordinators. Shaida now runs Clinic Accelerator's social media service and helps owners free themselves from social media so they can focus on running the business.
In this conversation, Rick, Neil, and Shaida discuss topics such as:
- The mindset of GenZ hires and how they make career decisions
- Why your best front desk hires might come from your patients
- Effective social media strategies for attracting top talent
- Why clinic culture content performs best for recruitment
- How Google Jobs, SEO, and Google Ads can boost your hiring efforts
- What a high-converting "Join Our Team" page should include
- How this strategy works even in rural areas
- Real-world cost per conversion using this approach
- Why your content and paid ad strategy should focus on BOTH hiring staff AND attracting new patients
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com