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Welcome to The Clinic Boss Show podcast! This show is for Physical Therapy, Chiropractors, Dentists, and Massage therapy clinic owners who want to make more money, impact more people while having more freedom. Learn from Rick Lau, the $83/million dollar a year Physical Therapy and Chiropractic clinic owner. With over 127 successful clinics. Inside each episode, Rick shares his secrets to growing a Physical Therapy and Chiropractic clinic from $0 to $83/million per year. Plus interviews highly successful clinic owners to get them to spill the beans on their secrets to becoming the go-to clinic in their community, getting more patients, treating less while making more, and so much more.
Episodes
Thursday Mar 28, 2024
Thursday Mar 28, 2024
In this new episode, Rick sits down with Isaac Justesen to talk about the importance of Google reviews and how they can be acquired, getting clinicians to create content they are passionate about, and what to avoid when hiring a marketing agency.
Isaac, founder of PatientPartners, has helped grow companies across different industries over the years of working as a marketing professional. Now, he focuses on helping physio clinics in North America succeed with their marketing.
In this conversation, Rick and Isaac discuss topics, such as:
- How to Grow Local SEO
- Using Google Business Profile Like your Instagram
- Importance of Creating Content you are Passionate About
- How to Get Google Reviews
- Healthy Conversion Rate for Google Reviews
- Backlinks - what are they and how can you get them?
- What is a Healthy Google Ads Cost per Lead?
- Red Flags of Marketing Agencies
- Owning Your Website vs. Using an Agency
Follow Isaac:
Instagram: https://www.instagram.com/isaacjustesen/
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
Wednesday Mar 27, 2024
Wednesday Mar 27, 2024
In this new episode, Rick sits down with Zach Smith to talk about how he doubled his multi-million dollar clinic in a year by optimizing his website, successful recruitment, and reducing treatment times.
Zach is a doctor of physical therapy and co-owner of HIDEF Physical Therapy located in Washington, which has a 5-star rating on Google with over 130 reviews.
In this conversation, Rick and Zach discuss topics, such as:
- HIDEF’s Revenue Growth in 2023 vs. 2022
- Reducing Treatment Times from 60 min to 45 min
- Strategies on Optimizing your Website
- Importance of Community Backlinks & Google Reviews
- How to Successfully Recruit Clinicians
- How to Get New Patients
- Implementing Inside and Outside Projects
- Attracting Clinicians Through Social Media
- Productive Meeting Rhythms with your Team
Follow Zach:
Instagram: https://www.instagram.com/zachthept/
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
Tuesday Mar 26, 2024
Tuesday Mar 26, 2024
In this new episode, Rick sits down with Shaida Rabie to talk about all things Gen Z including what they look for when searching for a job, why social media recruitment is essential, and what content clinic owners should be posting.
Shaida is a GenZ who loves all things social media. Last year, she generated over 3.7 million views and trained over 212 marketing coordinators. Shaida now runs Clinic Accelerator’s social media service and helps owners free themselves from social media so they can focus on running the business.
In this conversation, Rick and Shaida discuss topics such as:
- Where GenZ’s Go For Content Ideas
- Following Influencers vs. Company
- GenZ Stereotypes
- #1 Mistake Clinic Owners Make with Recruitment
- How a GenZ Decides Who to Work For
- Traditional Recruitment vs. Social Media
- Why You Should NOT Use Stock Photos
- What Content should Clinic Owners be Posting?
- Figuring Out What’s Trending on Social Media
- Things You Should NOT Be Doing on Social Media
Follow Shaida:
Instagram: https://www.instagram.com/shaidarabie/
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
Friday Mar 22, 2024
Friday Mar 22, 2024
In this new episode, Rick sits down with Jessica Drummond to talk about the biggest niches in women’s health, the approach to hybrid coaching, and how to grow leads at your niche practice.
Jessica, physical therapist and founder and CEO of The Integrative Women’s Institute, leads a team of 14 health coaches that educate professionals and the public on women’s health using her 20+ years of experience helping women with pelvic pain. She has over 1000 professional students in over 60 countries.
In this conversation, Rick and Jessica discuss topics, such as:
- How a Health Coach Works with a PT
- Billing as a Coach or Telehealth Physical Therapist
- Biggest Niches to Focus On in Women’s Health
- Growing Leads as a Niche Practice
- Best Marketing Funnel to Generate Leads for Niche Practice
- Identifying your Niche Practice
- How much can a health coach bill at an orthopedic clinic?
- Future of the Physical Therapy Profession?
Follow Jessica:
Instagram: https://www.instagram.com/jessrdrummond/
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
Thursday Mar 21, 2024
Thursday Mar 21, 2024
In this new episode, Rick sits down with Michelle Demarchi to talk about what to look for in a business partner, marketing and operations priorities at different clinic stages, and how to increase productivity at your front desk.
Michelle, a physiotherapist and the CEO & founder of PhysioPlus Health Group, has helped thousands of people recover from injuries for over 20 years. Her practice has generated a 4.9/5 rating with over 300+ Google Reviews.
In this conversation, Rick and Michelle discuss topics, such as:
- Owning One Clinic vs. Two Clinics
- Must Haves in a Business Partner
- Marketing & Operations Priorities at Different Clinic Stages
- Finding Time to Work on Your Business
- Running Clinics in 2024
- Patient & Staff Experience
- Social Media as a Recruitment Tool
- Front Desk Compensation: How Michelle gets a 90% answer rate and 85% booking rate
- Ingredients to Building a Multi-Million Dollar Practice
- Top Marketing Campaigns
Follow Michelle:
Instagram: https://www.instagram.com/michedemarchi/
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
Wednesday Mar 20, 2024
Wednesday Mar 20, 2024
In this new episode, Rick sits down with Neil Trickett to talk about the best marketing channels for your business, the importance of real photos vs stock, and how to allocate your marketing budget.
Neil is the founder of Practice Promotions, where he helps physical therapy practices implement successful marketing strategies based on his experience during his 8 years of owning his own PT practice. They have sent out more than 3 million promotional pieces for physical therapy practices nationwide.
In this conversation, Rick and Neil discuss topics, such as:
- Marketing Trends to Pay Attention to
- Top 5 Marketing Channels
- Examples of Crappy Websites
- Key Marketing Metrics
- Front Desk Conversion and Selling
- Google Reviews
- Word of Mouth Marketing, Direct Mail Marketing, Email Marketing Newsletter
- Medical Model vs Direct Access Multidisciplinary
- Multi-Disciplinary Clinics in the USA
Follow Neil Trickett:
Instagram: https://www.instagram.com/practicepromotions/
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
Monday Mar 18, 2024
Monday Mar 18, 2024
In this new episode, Rick sits down with Dr. Nona Djavid, to discuss why you shouldn’t franchise your business and how to know when it’s the right time to quit.
Dr. Djavid, a chiropractor/life coach, is the founder and owner of eLIVate Club where she has helped thousands of entrepreneurs transform their lives and businesses.
In this conversation Rick and Dr. Nona Djavid discuss topics, such as:
- Dealing with a Bad Economy and Inflation
- Dealing with Adversity
- Working One Week per Month and Billing $1 million
- Success ingredients - Two Components: Energetics & Mechanics (formula)
- Why You Are Lacking Confidence
- Poverty Mindset
- Knowing When to Quit
- Men, Ego, and Vulnerability
- Why You Should NOT Franchise Your Business
Follow Dr. Nona Djavid:
Instagram: https://www.instagram.com/nonadjavid/
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
Friday Mar 15, 2024
Friday Mar 15, 2024
In this new episode, Rick sits down with Claudia Chan to talk about the lifetime and annual value of a patient for a dental clinic, profit margins in the dental industry, and how she keeps her 98% reappointment rate at her clinic.
Claudia is the founder and owner of Markham Dental - General and Cosmetic Dentistry, a $2 million multi-disciplinary practice, as well as The VIP Practice Creator. She went from being a high school dropout, to being a dental hygienist who hired dentists to work for her, to building and owning a multi-million dollar clinic.
In this conversation, Rick and Claudia Chan discuss topics, such as:
- Profit Margins of a Dental Practice
- The Dental Business vs. Rehab Clinics
- Lifetime & Annual Value of a Patient
- 3 Things that Keep Patients Coming Back
- AI in the Dental Industry
- 3 Important Metrics to Track as a Clinic Owner
- Team Reviews of Case Reviews
- 1:1 Model vs. Team-Based Care
- Top 3 Ways to Attract New Leads and Patients
- How to Improve Conversions at the Front Desk
- 4 Important Things to Running a Clinic in 2024
Follow Claudia Chan:
Instagram: https://www.instagram.com/markhamdental/
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
Thursday Mar 14, 2024
Thursday Mar 14, 2024
In this new episode, Rick sits down with Jamey Schrier, to talk about how taking risks, correctly delegating treatment, and building relationships are key to building a successful business.
After successfully expanding and selling his PT practice, Jamey founded Practice Freedom U, a coaching service that has helped hundreds of practice owners grow their business so they can earn more and work less.
In this conversation, Rick and Jamey Schrier discuss topics, such as:
- How Your Ego is Affecting Your Business
- Relationships > Referrals
- Delegation of Treatment
- 3 Stages of Business Growth
- Importance of Building Relationships
- Overcoming Failure
- The Confused Business Owner
- Taking Risks
- Being Curious & a Student of Learning
Follow Jamey Schrier:
Instagram: https://www.instagram.com/practicefreedomu
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
Thursday Jan 18, 2024
Thursday Jan 18, 2024
In this new episode Rick sits down with Morgan Tate and Paul Moon, experts in mergers and acquisitions, and has successfully navigated some of the trickiest clinic deals in the business.
Morgan is co-founder of DealBuilder, partner at Chinook Business Advisory and the founder of Tipsy Wealth, a newsletter that celebrates mind-numbing problems faced by entrepreneurs. He is on a mission to revolutionize the way businesses are bought and sold.
In this conversation Rick, Paul & Morgan discuss topics, such as:
- Impact of COVID on Business Sale and Buyer Activity
- Business Closures and Bankruptcies
- Classification of Sellers in the Business Market
- Clinicians' Departure and Clinic Challenges: Navigating Staff Turnover in the COVID Era
- The Importance of Proper Exit Planning for Businesses Looking to Sell
- Costly Consequences of Improper Accounting and Missed Lifetime Capital Gains Exemption
- Importance of Qualified Accounting in Business
- Share Sales and Valuation in Business
- Closing Business Deals: Preparing for Due Diligence, Boosting Buyer Confidence and Diligence Checklist
- Common Seller Mistakes and Reasons for Deal Failures
- Importance of Experienced Advisers in Business Transactions
- Negotiating as a Seller
- Strategies for Maximizing Clinic Sale Price
- Navigating Cultural Differences in Business Sales: Unveiling the Importance of Efficient Negotiation in the Canadian Market
Follow Morgan:
Instagram: @morgantate9
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com