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Welcome to The Clinic Boss Show podcast! This show is for Physical Therapy, Chiropractors, Dentists, and Massage therapy clinic owners who want to make more money, impact more people while having more freedom. Learn from Rick Lau, the $83/million dollar a year Physical Therapy and Chiropractic clinic owner. With over 127 successful clinics. Inside each episode, Rick shares his secrets to growing a Physical Therapy and Chiropractic clinic from $0 to $83/million per year. Plus interviews highly successful clinic owners to get them to spill the beans on their secrets to becoming the go-to clinic in their community, getting more patients, treating less while making more, and so much more.
Episodes
Tuesday Apr 30, 2024
Tuesday Apr 30, 2024
In this new episode, Rick sits down with Dee Bills to talk about the biggest front desk revenue leaks, dealing with patient cancellations, and calculating how much front desk you need.
Dee is a front desk expert and founder of Front Office GURU where she successfully built training systems and processes in their PT practice resulting in consistent arrivals of over 95% and a growth over 300%.
In this conversation, Rick and Dee discuss topics, such as:
- Calculating How Much Front Desk you Need - Formula
- Hiring a Part-Time vs. Full-Time Front Desk
- Online vs. Phone Booking for New Patients - what gets you the best results?
- Clinicians Booking Their Own Schedule
- Arrival Rate Drops 10 to 15%
- Scheduling Utilization: 60%
- Tracking Front Desk Metrics
- Biggest Front Desk Revenue Leaks
- Rescheduling/Cancelling Online vs. Phone Call
- How to Stop Front Desk from Feeling Overwhelmed
- Roles/Responsibilities of Front Desk Staff (check in/check out, verification, etc)
- How Dee Grew her Clinic from $750k to $2M
Follow Dee:
Instagram: https://www.instagram.com/dee.bills123/
Watch the episodes on Youtube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
Friday Apr 26, 2024
Friday Apr 26, 2024
In this new episode, Rick sits down with Chantalle Barkovich to talk about the billables of PTs vs. RMTs, how to promote cross referrals, and the best marketing practices for your clinic.
Chantalle is a massage therapist and CEO Of Kneaded Care Inc. - a multi-disciplinary clinic she built with 17 team members and over 400 Google reviews. She is also one of the coaches at Clinic Accelerator specializing in clinic culture and scoreboards.
In this conversation, Rick and Chantalle discuss topics, such as:
- Are Massage Clinics Profitable?
- Billables: RMT vs. PT
- Hiring your First PT
- Room Utilization Metrics
- How to Promote Cross Referrals
- Best Marketing Practice at your Clinic
- Why Rock Bottom is Good
- Sequence of Hires
- Our Role as CEOs
- Leadership: Operating as a Coach
Follow Chantalle:
Instagram: https://www.instagram.com/chantalle_barkovich/
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
Monday Apr 08, 2024
Monday Apr 08, 2024
In this new episode, Rick sits down with Manju Asdhir, to talk about how to choose the best clinic location, getting new patients as a startup, and the top issues she's seeing with solopreneurs.
Manju, the owner of Kawartha Care Wellness Centre, is a chiropractor who built her clinic from scratch, turned it into a multi-million-dollar practice with a team of 17, and sold it all in 8 years. Now she is one of Clinic Accelerator's business coaches working with solopreneurs and startups.
In this conversation, Rick and Manju discuss topics, such as:
- Time Management - Firefighting vs. Working on Biz
- How to Choose Clinic Location
- Getting New Patients as a Startup
- Building a Personal Brand on Social Media
- Implementing a Care/Treatment Plan
- How Manju Got 3 Offers for Her Clinic
- Recruiting PTS from Toronto to Service Rural Area
- How to Get Cross-Referrals
- Sequence of Staff Hires
Follow Manju:
Instagram: https://www.instagram.com/kawarthacare/
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
Friday Apr 05, 2024
Friday Apr 05, 2024
In this new episode, Rick sits down with Raj Suppiah to talk about the pros and cons of opening a clinic Downtown, creating stability for your employees, and how to free up time to work on your business.
Raj is a physiotherapist and co-founder of Foundation Physiotherapy & Wellness, where he grew his practice into one of Toronto's best-known brands. He was also selected as a lead medical practitioner for the Toronto 2015 Pan-Am Games.
In this conversation, Rick and Raj discuss topics, such as:
- Pros and Cons of Downtown and Suburban Clinic
- Ideal Location in Suburbs
- Lifetime Value of Downtown Client
- Ideal Downtown Toronto Patient
- Taking Risks to Stop Treating
- Freeing Up Time to Work on Business
- Marketing: SEO & Google
- Referral Sources
- Easiest Location to Open a Clinic
Follow Raj:
Instagram: https://www.instagram.com/rajsuppiah.pt/
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
Friday Mar 29, 2024
Friday Mar 29, 2024
In this new episode, Rick sits down with Meghan Walker to talk about naturopathic medicine: costs of running a ND clinic, why virtual care is key in this profession, and the difference between transformative care vs. preventative care.
Meghan, a naturopathic doctor and CEO of Entrepology Labs, has optimized the health and performance of entrepreneurs using her first-hand experience in building multiple 7-figure businesses.
In this conversation, Rick and Meghan discuss topics such as:
- Selling Her Practice During COVID-19
- Transformative Care vs. Preventative Care
- 4 Phases of Transformative Care for a Chiropractor
- Future of the Naturopathy Profession
- Costs of Running a Naturopathic Doctors Clinic
- Virtual Care: Key to Having a Profitable ND Clinic
- Growing an ND within a General PT Clinic
- Content Marketing on Instagram
- Biggest Niches in Naturopathic Medicine
- Creating your Own Branded Methodology and System
Follow Meghan:
Instagram: https://www.instagram.com/drmeghanwalker
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
Thursday Mar 28, 2024
Thursday Mar 28, 2024
In this new episode, Rick sits down with Isaac Justesen to talk about the importance of Google reviews and how they can be acquired, getting clinicians to create content they are passionate about, and what to avoid when hiring a marketing agency.
Isaac, founder of PatientPartners, has helped grow companies across different industries over the years of working as a marketing professional. Now, he focuses on helping physio clinics in North America succeed with their marketing.
In this conversation, Rick and Isaac discuss topics, such as:
- How to Grow Local SEO
- Using Google Business Profile Like your Instagram
- Importance of Creating Content you are Passionate About
- How to Get Google Reviews
- Healthy Conversion Rate for Google Reviews
- Backlinks - what are they and how can you get them?
- What is a Healthy Google Ads Cost per Lead?
- Red Flags of Marketing Agencies
- Owning Your Website vs. Using an Agency
Follow Isaac:
Instagram: https://www.instagram.com/isaacjustesen/
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
Wednesday Mar 27, 2024
Wednesday Mar 27, 2024
In this new episode, Rick sits down with Zach Smith to talk about how he doubled his multi-million dollar clinic in a year by optimizing his website, successful recruitment, and reducing treatment times.
Zach is a doctor of physical therapy and co-owner of HIDEF Physical Therapy located in Washington, which has a 5-star rating on Google with over 130 reviews.
In this conversation, Rick and Zach discuss topics, such as:
- HIDEF’s Revenue Growth in 2023 vs. 2022
- Reducing Treatment Times from 60 min to 45 min
- Strategies on Optimizing your Website
- Importance of Community Backlinks & Google Reviews
- How to Successfully Recruit Clinicians
- How to Get New Patients
- Implementing Inside and Outside Projects
- Attracting Clinicians Through Social Media
- Productive Meeting Rhythms with your Team
Follow Zach:
Instagram: https://www.instagram.com/zachthept/
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
Tuesday Mar 26, 2024
Tuesday Mar 26, 2024
In this new episode, Rick sits down with Shaida Rabie to talk about all things Gen Z including what they look for when searching for a job, why social media recruitment is essential, and what content clinic owners should be posting.
Shaida is a GenZ who loves all things social media. Last year, she generated over 3.7 million views and trained over 212 marketing coordinators. Shaida now runs Clinic Accelerator’s social media service and helps owners free themselves from social media so they can focus on running the business.
In this conversation, Rick and Shaida discuss topics such as:
- Where GenZ’s Go For Content Ideas
- Following Influencers vs. Company
- GenZ Stereotypes
- #1 Mistake Clinic Owners Make with Recruitment
- How a GenZ Decides Who to Work For
- Traditional Recruitment vs. Social Media
- Why You Should NOT Use Stock Photos
- What Content should Clinic Owners be Posting?
- Figuring Out What’s Trending on Social Media
- Things You Should NOT Be Doing on Social Media
Follow Shaida:
Instagram: https://www.instagram.com/shaidarabie/
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
Friday Mar 22, 2024
Friday Mar 22, 2024
In this new episode, Rick sits down with Jessica Drummond to talk about the biggest niches in women’s health, the approach to hybrid coaching, and how to grow leads at your niche practice.
Jessica, physical therapist and founder and CEO of The Integrative Women’s Institute, leads a team of 14 health coaches that educate professionals and the public on women’s health using her 20+ years of experience helping women with pelvic pain. She has over 1000 professional students in over 60 countries.
In this conversation, Rick and Jessica discuss topics, such as:
- How a Health Coach Works with a PT
- Billing as a Coach or Telehealth Physical Therapist
- Biggest Niches to Focus On in Women’s Health
- Growing Leads as a Niche Practice
- Best Marketing Funnel to Generate Leads for Niche Practice
- Identifying your Niche Practice
- How much can a health coach bill at an orthopedic clinic?
- Future of the Physical Therapy Profession?
Follow Jessica:
Instagram: https://www.instagram.com/jessrdrummond/
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
Thursday Mar 21, 2024
Thursday Mar 21, 2024
In this new episode, Rick sits down with Michelle Demarchi to talk about what to look for in a business partner, marketing and operations priorities at different clinic stages, and how to increase productivity at your front desk.
Michelle, a physiotherapist and the CEO & founder of PhysioPlus Health Group, has helped thousands of people recover from injuries for over 20 years. Her practice has generated a 4.9/5 rating with over 300+ Google Reviews.
In this conversation, Rick and Michelle discuss topics, such as:
- Owning One Clinic vs. Two Clinics
- Must Haves in a Business Partner
- Marketing & Operations Priorities at Different Clinic Stages
- Finding Time to Work on Your Business
- Running Clinics in 2024
- Patient & Staff Experience
- Social Media as a Recruitment Tool
- Front Desk Compensation: How Michelle gets a 90% answer rate and 85% booking rate
- Ingredients to Building a Multi-Million Dollar Practice
- Top Marketing Campaigns
Follow Michelle:
Instagram: https://www.instagram.com/michedemarchi/
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com